The first Croatian dermocosmetics line Adrience was presented at the international cosmetics fair Beautyworld which took place from 24 to 28 January 2007 in Frankfurt.
During the fair in Frankfurt, Adrience presented the Adriatic Sea health benefits in the form of creams. In other words, it presented the Adriatic Sea as one of the cleanest seas, abounding in mineral salts, planktons and algae with an established therapeutic effect on human skin.
Using an innovative design, active ingredients and visual presentations of the Adriatic Sea as its basis, Adrienceis working on a recognizable image and a strong connection between its products and the sea. Its participation has helped it make a global step forward on the cosmetic product market, thus making international contacts and enquiries regarding distribution.