The pharmaceutical company JGL d.d. from Rijeka joined the “Cute dog” campaign implemented as part of the Model 4P project (employees+employers+support+work). The project is jointly organized by the SILVER Rehabilitation Centre, the City of Zagreb, Centres for Education and Training “Vinko Bek” and Dubrava, the Institute for Labour Market Development and the company SELECTIO. The goal of the project is to provide support and promotion of the employment of persons with disabilities and raising the awareness of the importance of assistance dogs in the lives of persons with disabilities.
Silver Rehabilitation Centre is a unique social welfare institution in this part of Europe, which includes assistance dogs in the rehabilitation of children with developmental disorders and persons with disabilities. Dogs represent a physical, emotional and social link for persons with disabilities, which empowers them and assists them in coping with their everyday lives and overcoming obstacles.
By signing the sponsorship, JGL became the proud “sponsor” of a future assistance dog, a thirteen-moth old Labrador named Urban. As his name suggests, Urban is a real urban type, always ready for action, workaholic, and despite his sophisticated and serious appearance, caring and loyal. A month ago Urban completed the socialisation programme, successfully mastered all the basics of polite behaviour and got used to a life with a human family. During the week he goes through necessary testing and education activities at the Silver Centre school with the instructor, for the purpose of further professional orientation, and he spends his weekends with the family. In the following year JGL will be following Urban’s progress, through his development, education and up until his “employment”.
By joining the “Cute dog” campaign, JGL once again showed it understands the needs of the community and the importance of promoting socially responsible values. Let us remind you that last week JGL won the second consecutive DOP Index Award in the category of large companies, whose aim is to commend those Croatian companies that understand and properly implement corporate social responsibility.