Spreading awareness about the importance of healthy breathing and maintaining nasal hygiene as the starting point for a healthy and functional respiratory system was one of the main goals of this month’s JLG campaign with Meralys HA as its protagonist.
In addition to TV, radio and internet clips, by which we reminded consumers of the uneasy feeling remindful of wearing a mask when suffering from a congested and runny nose, and offered the innovative Meralys HA as the solution, our promotional campaign in November also included a range of activities in the busiest parts of Zagreb.
At the very centre of Zagreb, we started street team and guerrilla activities aimed at consumers. The city train Bubi and Meralys mascots attracted the attention of consumers by circling the target Meralys HA points where the line, purpose and properties of the products were presented. This was followed by two loud events at shopping malls, where we organised entertaining and educational activities for adults and children lasting throughout the day. At the promotional counter, our promoters told the interested consumers a lot about the importance of nasal hygiene and Meralys Ha that should be kept at hand in the upcoming season of colds and rhinitis.
The monk seal mascots, of course, found their place among the kids – the children’s corner was full of different colours and shapes, and the drawing competition attracted a lot of children. The Meralys monk seal was the main subject of dozens of wonderful children’s drawings. There were a lot of other things, prize riddles, taking pictures in large Meralys frames, a lot of joy and laughter, plenty of content and wonderful reactions, all related to the topic of the month – “For troubles with your nose, use Meralys HA!“