Aqua Maris is the winner of the Best Buy award for 2010/2011 in the “nasal spray” category. Croatian consumers have, namely, come to a conclusion that Aqua Maris has the best price-quality ratio when it comes to nasal sprays on the Croatian market. Such is the result of the Best Buy Award – DEEPMA survey conducted by the Zagreb Gfk Market Research Centre (a subsidiary of the international Gfk Group with headquarters in Germany).
The first place of the “nasal spray” category unanimously went to Aqua Maris with 14.9% of the votes. The second place was won by Operil with 8.9% and the third place went to Sinusan with 1.8% of votes.
Let us clarify – the Best Buy Award survey, based on which the Best Buy Award certificate is given to organizations, is carried out in Croatia in accordance with a special, innovative method “DEEPMA – Deep Mind Awareness”. The innovative “Best Buy Award” – DEEPMA method was developed by the Axios company in collaboration with a renowned world consulting organization PwC (PricewaterhouseCoopers).
The recognizable blue “Best Buy Award” label can be placed only on those products and services which the Croatian citizens define as those providing them with the best price-quality ratio within the tested category of the special “Best Buy Award” survey. Each “Best Buy Award” label is unique and differs by the so-called “text halo” – a circular sign around the label itself which states the category in which a certain product won top (first) place and therefore earned the “Best Buy Award”.