New export growth – Aqua Maris products in Italy
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New export growth – Aqua Maris products in Italy

2 min of reading Published: 15.8.2013.

After signing the contract with our partner Bruno Farmaceutici this January, July marks JGL’s first export of Aqua Maris products onto the Italian market. Following Croatia’s accession to the EU, JGL expects that exporting products will be significantly easier, both cost-wise and in terms of the process itself, and it is precisely this neighbouring market where the first experience will be gained. Our main goal is to introduce the Aqua Maris brand to the Italian expert public and potential customers until the end of 2013, as well as to ensure the availability and high-quality positioning of the products in pharmacies throughout Italy. Italian customers will have several products of this renowned Croatian brand at their disposal, such as Aqua Maris nasal sprays, Aqua Maris baby nasal drops, Aqua Maris nasal irrigation system enriched with sea salt sachets and Aqua Maris Oto ear spray.

When it comes to the Italian market, the segment of nasal hygiene saline solutions has a value of 82.5 million euro and about 20 competing companies at the present, but JGL is sure to find room for well-planned positioning of its products. Placing Aqua Maris products onto the Italian market marks a fine introduction to business expansion on that potent market. In the near future, we expect even more business deals and capitalisation on the rich portfolio of JGL products.

It is noteworthy that this Rijeka-based pharmaceutical company boasts 21 year of experience in internationalisation and runs its business in a way that makes internationalisation successful – ranging from strategic analysis of potential markets, setting long-term goals, internal resources competencies, project management in respect to entering a new market to internationally established brands. Today, the company holds firmly rooted positions in CIS and South East Europe markets, dealing in direct or indirect product distribution in a number of EU markets.

Owing to its know-how and international brands, which give the company credibility when communicating with potential partners on new markets, JGL presently exports to about 30 global markets and holds a 75% share in total revenue within the sale structure. The most international line of JGL products, Aqua Maris, currently covers 14 products, with the company holding an 8% share in the global market in the segment of seawater-based nasal hygiene, making it the world’s second manufacturer in the said segment. With 90 million sold products to date, Aqua Maris is one of Croatia’s leading export brands.

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